As a person is on their life journey they provide value to society. Everyone should leave the world a little better than before.
I see the value hierarchy as:
- Experience
- Insights
- Course
- Productized Service
In the beginning, your value is directly tied to what you do.
As you create experience there is value in that experience. You can use that experience to mentor others, to gain confidence in what you do, to understand how to do it better the next time.
That experience leads to insights. Those insights can be directly passed on to others. It is the wisdom you gain by focusing on creating value for others.
With those insights, you can teach other people to do what you have done. You can accelerate them along their path because you have done it before.
Finally, you can package your insights into a productized service. Simply put, a productized service encapsulates your insights and wisdom so they can be passed on to others. The process of creating a productized service is the process of removing yourself from the service. One of the ways a productized service has been created in the past is through books. You can learn insights and wisdom from a book without ever interacting with the author.
With the technology available today, the number of ways to create a productized service is limited only by your imagination.