My Daily Thoughts


Creators versus Consumers

I've had a chance to see something that is way outside everybody else's frame of reference and gives a perspective that is very different from everyone else's.
Chris Hadfield

One perspective that gives insight into your niche and your clients is the difference between creators and consumers.

Creators see things from a top-down view, they see the big picture and how all the pieces fit together.

Consumers are bottom-up, they are simply looking to have their immediate issue or need to be solved. They do not need nor want to understand the big picture or how it all fits together.

If we consider a car, creators understand the specifications, and how well built the vehicle is. The consumer just wants a vehicle that fits them to get them from a to b.

When communicating understanding which side you are on and which side they are on allows the conversation to be more effective.

Live the Adventure


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