My Daily Thoughts


Three Keys of Marketing

Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.
Robert Rose

There are three main questions you need to answer in your prospective client’s mind.

Expertise: Do you have the expertise for what they need?

Authority: Are you the best they can afford?

Trust: Do they want to work with you?

The focus of marketing is putting together content that answers these three questions.

Live the Adventure


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