My Daily Thoughts


Top Down Bottom Up

Life is about perspective and how you look at something... ultimately, you have to zoom out.
Whitney Wolfe Herd

Strategy and planning are top-down activities.

Creating and building are bottom-up activities.

You can’t build without a plan.

You can’t plan without knowing how to build.

Strategy and planning require you to contemplate the bottom-up perspective.

Creating and building require you to contemplate the top-down perspective.

Live the Adventure


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