My Daily Thoughts


Marketing is Backwards

Try not to become a man of success, but a man of value. Look around at how people want to get more out of life than they put in. A man of value will give more than he receives. Be creative, but make sure that what you create is not a curse for mankind.
Albert Einstein

People have marketing backward.

Figure out something of value, something you use in your life where there is not a better alternative for you.

Create that value and then determine how to market it. Find keywords to make sure your terminology fits their terminology. If there are no keywords or no one is searching then use other methods to get your value out there.

You are starting with the knowledge that you have something of value. Marketing is just finding and showing it to your audience.

Live the Adventure


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