My Daily Thoughts


Efficient or Innovative

We live in an age of innovation, where digital technology is providing solutions to problems before we've even realised we needed them. We see it every day as we find new ways to travel, eat and shop.
David Lidington

In service design the more end-to-end the services that are being brainstormed the more chance for something innovative to result.

The more a service is defined starting with the real consumer the more chance for innovation.

The more a service completes with the final outcome the more chance for innovation.

If we think of a restaurant, if we design the services from the time a client first decides to go to the restaurant to the point where they leave the restaurant there is a great chance to create something innovative.

If we think of a restaurant and we design the service from the point a waiter takes an order to the time the client is served the chance for innovation is restricted.

Live the Adventure


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