Decision-based marketing is a marketing approach based on the needs of the client.
Decision-based marketing is creating awareness for potential clients to allow them to make good buying decisions. Clients are now empowered by the internet to gain this awareness. If you are not guiding them to their best decision it will erode your trust.
It means answering questions need to make a buying decision based on the client’s buying criteria.
It means educating the client on what he needs to know in order to make a good buying decision.
It means if the best decision for the potential client is buying a competitor’s product or service then that is a good outcome. This is what builds trust in your tribe.
It means really understanding your potential client and their buying criteria to see if they are a good fit for your product or service.
It means understanding that your product or service is not for everyone.
It means understanding your competitors and alternatives to help potential clients make the right decision for them.
It means you are the guide for clients to make a good decision in your industry space.