Networking and relationship building has always been a core activity for business. It is still important but is now quite different.
With the internet, you can now network and build relationships with anyone, anywhere in the world.
With your website, you can start to find and build these relationships without being involved.
By creating your website to represent you and the unique way you seed the world will attract and initiate relationships with like-minded individuals. Some of these individuals will simply become customers, others will become partners and collaborators.
When creating content for your site you want to keep the following question in mind.
What do I want people to remember about me when they see my content?
Your content should be based on your unique views, approach, and ideas. This requires you to understand the value you create as well as the audience who values what you create.
Like any other relationship, it takes work. Not just at the beginning, but consistent focused work for as long as you want to maintain, create, and grow relationships for your business.