For most people, the “Why” for our work is to make money to pay our bills.
Our side hustle gives us the opportunity and the freedom to have a different “Why”
Having a why other than money means that even if our side hustle doesn’t make money it is still worth doing.
Within our side hustle the why can be to learn a new domain or a skill. The why could be to create something that you want or need. Creating something you want or need means that regardless of the outcome, you end up with something that increases your enjoyment of life.
From the money side, once you have achieved your why, you simply need to find other people who have the same why.