When you are starting any new endeavor, begin with defining your processes.
Understand the processes and how those processes will lead to the outcomes you are looking for. Once you understand your processes, focus on refining them and making them more efficient.
Once the processes are in place and you have the practice of continually refining them, then start to focus on the outcomes.
With good processes in place, once you start focusing on the outcomes, making the processes more efficient happens naturally.