The content you produce falls into two buckets, value for your tribe or for promotion. Don’t mix the two.
Focus on creating real value for your tribe. Create content, whether it is blogs, digital courses, templates, or infographics, with a focus only on creating value for your clients. If you are doing it for marketing the result will be mediocre because it is fulfilling two different purposes.
Marketing is in the promotion of the content, getting your tribe to come and consume what you have produced. When your tribe understands the value you create, the sales naturally and ethically result.