Contrary to what many entrepreneurs preach, I believe you should strive to create something of value first and then find an audience that values the creation.
If you aren’t creating first you are selling “smoking mirrors” or “glossy brochures”
You don’t really know what you will create until it is created.
If your focus is on making money, then the value of what you create will be compromised.
The purpose of our lives is to create value for others, so first focus on the creation.